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Awesome Vista promotion
Its not everyday something creative comes out of redmond. This Vista promotion is very well done. Its a set of videos so watch all of em (provided they are up)
http://clearification.com/
kudos to MS for this.
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The first 3 episodes are entertaining, really weird but interesting, certainly nothing like I've ever seen from Redmond.
Can't help wondering where it's all going though.
So, to flip things around, Microsoft hired Demetri Martin (also from the Daily Show) to make Microsoft more "cool." Apparently, Microsoft had this huge Excel spreadsheet which put out a pie chart that told them they needed to be more in touch with the younger generation. The problem is that people who don't know or appreciate Demetri Martin's humor probably won't get it. Where as the John Hodgman character is pretty much universally understood — so it reaches a wider audience. Microsoft has signed Martin for a lot of promotions (and they're sponsoring his tour), so it's certainly possible that they make more of it than this. I personally don't see how this helps them shed their image. All it seems to do is promote Demetri Martin.
Anyway, it's nice to see Microsoft finally hiring a real graphic artist for a change.
As usual, the Redmond mob is following instead of leading (and following very badly because they just don't get it).
I can't help but feel they are laying a soft and gooey bed for Vista when it finally hits and falls very heavily.
Here's a screenshot of it: