does anyone have any idea about these additional links under the main result? I think it has something to do with sitemaps, but im not sure.... anybody knows?
I can't find the reference to that, but I believe Google determines the most popular subsections of a site and lists those underneath it.
Its not a paid feature... search for 'red cross' or 'ready' to see some orgs that would not pay for something like that... supposedly all determined by an algorithm.
I went in there, but it didn't give me the type of options I wanted. I wanted to be able to add custom links & descriptions, but instead they offer a python application to build an xml based sitemap that they use. Oh well, I can see why they wouldn't want to give people the ability to do that.
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