Apple to have something very big in their sleeve?

Kosmo

If you have paid any attenttion to Apple and what they have been doing lately, you might know that they have again today some sort of event behind closed doors in New York. They are going to introduce new PowerBooks and PowerMacs at this event but sneaking suspicion grows when the invitaion also says that they are going to have some "photography-related announcement" and the pitch black invitation also boasts a large camera lens. Also what is interesting is that Apple has also booked the biggest booth at PhotoPlus Expo held this Thursday and Friday. What is Apple up to? Are they going to build Apple camera? It was largely suspicious how much attenttion Steve Jobs gave to the built in iSight in the new iMac. And how much he touted the photograph viewing function in the new iPod. Well, we will be smarter later today or tomorrow, that is the only thing I'm sure at the moment. Go Apple I wuw uuu!

nathan

It had better be a camera. That would be AWESOME! I knew about the PowerBooks and the PowerMacs, but the camera would be icing on the cake. WOW! I can't wait (at least to know).

nathan

They used to have a camera. I don't remeber it, but my father had one.

Kosmo

Well, after long talk with other Macheads (believe me, Finland is jam packed full of them for some reason) we came to conclusion that it might be a) New Pro iPhoto b) Completely new photomanipulation package not just a editor/viewer c) They learned something new jerking around with the iSight (rumor says that they put them in to PowerBooks too and IF they update the ACD they put it there too) that they came up with a completely new camera.

Personally I see options b) and c) not so likely since Apple has close relations to Adobe and Canon. But one forum member tossed up a hilarius comment where he said that Apple might buy Photoshop from Adobe, kill the winnie support like they did with Logic and make it work better with other software and especially with their hardware. And they will name the new photoshop "Pixarina Pro" due to their close relations with Pixar Macheads wet dream but not going to happen.

Kosmo

They used to have a camera. I don't remeber it, but my father had one.

Yeah it was called Apple Quicktake and it resebled a binocular. Actually, scratch my previous comment on Apple having too good relations with Canon for them to make a camera.

It might actually be true, since Apple hasn't been too shabby producing things in the past, like the Newton, so their new found fanbase due to their gadgetty iPod, they might just be "crazy" enough to bring a digital pocket camera/web camera since if they are going to put built in iSight to the PowerBooks and the new ACDs they could scratch the iSight and bring the new digital camera to replace/enhance it.

So it is anyones game right about now.

giginger

How many of these events are they having? They seem to be constantly doing this lately.

Kosmo

This is the third in mere six weeks. But the first one was the announcing of iPod Nano which was targetted the iPod market, second one was the new iPod and new iMac which was targetted the iPod/Mac consumer market and this one is targetted towards Pro market.

giginger

That actually makes sense and I can see why they've done it now. A lack of thought on my behalf made me question their reasons.

Kosmo

Yeah it is actually pretty good planning, since this pro event is held just before the start of PhotoPlus Expo and they have some sort of photography announcement, so it makes sense. And if they would have announced the iPods and iMac now it wouldn't fit in the pro segment and the pro macs wouldn't have that much attenttion since everyone would be covering the iPods, not to mention that all the press at the event are from photography or graphics magazines.

giginger

When will Microsoft learn that this is the way to do publicity/press events?

Kosmo

I think right after they actually release something :D

giginger

ba da boom tsich! !

Kosmo

Ok, so the Apple Store updates are here and basically it is new lineup for Power Macs which are dual-core 2GHz, dual-core 2.3GHz and dual-core 2.5GHz. They all have slightly larger HDDs and all are updated with GeForce 6600 series GPUs. So updates there is minimal. No new displays. And PowerBook series seems unchanged and unattractive as before. The camera lens seems to be new post-production program for photographers. This announcement seems bit of a let down after the iPod video and new iMac, but I'm almost confident that there is more than meets the eye so I'll repost back later with more info.

Mark

I both love and hate how apple consistently puts out new products. Love: who doesn't like cool new gadgets? Hate: I bought an ipod and the next week a newer, better, cheaper version was announced.

Kosmo

Yeah, you are absolutely right. People spend hundreds of dollars for new goodies just for them to become "obsolete" in mere months, I mean, if you buy a Lamborghini Diablo in the year 1990 when it was introduced, it continued to be the top of the line for ten years before 2000 it was replaced by Murciélago. I bought my GeForce 7800 GTX when it launched and month and a half passes by and even faster GPU has been made by ATI and around 6 months or so, nVidia will bring new and even faster card to the market and my card is not the fastest anymore, and I paid almost 600 euros for my card.

stuart

But you paid for that specific product, you know these things move quickly. I paid £1300 for an iMac five months ago, fully expecting an update by now. Thing is, I'm happy with it, and that matters more than whether it is the 'latest model'.

Krak

Im with Mark. They bring out new stuff (only slightly newer with slight improvements) so quick. Its money money money they want. As if $2.5k for a computer wasnt enough, they release one every month. I was irritated a little about the iPod minis then the nano a few months after I got mine, but I dont care anymore. I'd rather have the flash version vs the hdd but I can do without the color screen. Dont thing I want one actually. And the iPod video? I think thats stupid. Still, Im not an Apple fan. Never have, never will be. The iPod is as far as I go down that path. And it is outdated already.

Kosmo

Thing is, I'm happy with it, and that matters more than whether it is the 'latest model'.

Yeah you are right about that, me and my roommate occupied the two macks at the school where we studied and even if they were "outdated" they ran the programe we used completely fine, and that was the main goal. Besides, there are dudes coding mad software on some p3 Linux machines with 128mb memory and so on. I have done few of my best works on 1.5Megapixel camera and old quark.

Still, Im not an Apple fan. Never have, never will be. The iPod is as far as I go down that path. And it is outdated already.

Using Apple machinery is not Apple fanatics, I myself am a major PC boi because of the simple thing. Most of my toold of trade has been made for PC for so long and most of my gear works perfectly on PC. But I love Mac because it just makes my job so much easier not to worry about something hogging up my memory or someone trying to hack through my firewall OR maybe PAYING for some of those essential software in this internet heavy society. I mean, use IE on a non firewalled computer without the latest security patch and virus guard for one day and your windos is bye bye. That is the thing I love about Mac. Everything works, silk smooth.

Krak

I see your argument. I've had to use Macs before when I was in Video Production and I hated it. I just don't care for the things. As for the memory hogging, hacking, viruses, etc.. again, lol, I must have the magical setup. I personally just don't like em. I like their monitors, real slick, but my 20" Trinitron looks just as nice, not widescreen but eh, its a monitor not a TV. And LCD is no good for me, I play games a lot (dont care for them either).

Kosmo

Umm... I don't know if you have tried the 20" wide screen Dell LCD Monitor that is basically the same as current 20" ACD, but it rocks in gaming, you are fooling yourself if you are thingking that CRT monitorcan beat that *chuckles*

Krak

You ever seen a trinitron? Nope never seen/heard of those, not a big fan on the LCDs so I never look em up, and last time I checked you cant change the refresh rates, and you have to use the native resolution or it looks like shit. Not exactly flexible if you ask me.